AI Insights · Timothy · July 2025
Top Free-to-Play iOS Games in Europe: Q2 2025 Performance
Discover the performance trends of the top free-to-play iOS games in Europe during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the top free-to-play iOS games in Europe showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at how each game fared.
Block Blast！ from Hungry Studio saw weekly downloads fluctuate, peaking at around 460K in the final week of June. The app maintained a strong user base, with weekly active users gradually declining from approximately 13.4M to 10.1M by the end of the quarter.
Kingshot by Century Games Pte. Ltd. experienced a notable rise in weekly revenue, reaching approximately $1.3M in the last week of June. Downloads also showed an initial increase, peaking at 492K in late May, before tapering off to about 258K by quarter's end. Active users increased significantly, peaking at 478K in early June.
Roblox by Roblox Corporation maintained consistent weekly revenue, with figures hovering around $130K to $165K. Downloads increased steadily, reaching 291K in the last week of June. Active users grew from 12.7M to 17M over the quarter, indicating a strong engagement.
Color Block Jam from Rollic Games saw weekly revenue remain relatively stable, with a slight peak at $476K at the end of June. Downloads decreased over the quarter, from 303K in early April to 123K by the end of June. Active users remained consistent, fluctuating slightly around 1.4M.
Subway Surfers by Sybo Games ApS showed stable revenue, with minor fluctuations around $9K to $15K. Downloads peaked at 236K in the final week of June, while active users showed a rise from 4.5M to 4.8M towards the quarter's end.
These insights, drawn from Sensor Tower data, highlight the dynamic nature of the mobile gaming market in Europe. For more detailed analysis and insights, visit Sensor Tower’s platform.
